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Pfizer’s campaign to drug as many smokers as possible September 21, 2009

Posted by Dreamhealer in Big Pharma, Lung Cancer.

Pharmaceutical giant Pfizer is in the middle of a major campaign to convince Australian smokers that they should not try to quit without taking anti-smoking medication.The company sells over-the-counter nicotine replacement therapy (NRT) and prescription drug varenicline (brand name Champix). A Pfizer brochure “what makes you think you can quit this time?” andwebsite stress that “only 3-5% of people who try to outsmart cigarettes without treatment succeed”, that “a serious quit attempt needs a plan” and that most smokers “require help from a health-care professional”. Read More…


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